sep 152021

41 STANLEY BLACK &DECKER $1.5B (NYSE: SWK) JOHN CUNNINGHAM, VICE PRESIDENT, LICENSING AND BUSINESS DEVELOPMENT, +1.410.716.7467 WWW.STANLEYBLACKANDDECKER.COM Black+Decker has been a brand of choice in the home and consumer DIY industry for more than 100 years. The brand has 98 percent brand awareness in most categories and market share. Black+Decker is a trusted and innovative brand that strives to make life easier for consumers. Some licensed categories include small appliances, gardening tools, 12-volt automotive products, safety equipment, manuals, kitchen tableware, baked goods and food preparation. Stanley has been around for over 170 years and is preferred by professionals and serious diyers. It is the world`s leading manufacturer of tools, equipment and security solutions for use by consumers, professionals and industry and enjoys 98 percent brand awareness. Some current license categories include welding devices, storage solutions, wet/dry vacuum cleaners, 12-volt automotive products, work headlights, work gloves, industrial fans and heating, as well as mobile accessories for the job site. Dewalt is a 90-year-old brand, known for its quality, innovation and longevity on the construction site and market leader in professional power tools and appliances. Licensed products include wireless alarm systems, professional trade repositories, site storage, pressure washers, site safety equipment, footwear, generators and air compressors. The licensed products of Stanley Black & Decker`s portfolio of brands, present in more than 90,000 doors around the world, can be found on almost all commercial channels, including visitor centers, hardware stores, industrial and commercial channels, mass, mid-animal and home specialties. In 2016, existing retail partners are expected to continue to be strategic and strong partners of licensed products of all brands. Black+Decker will strive to expand especially into categories that cater to homeowners, with the development of global lines of small appliances, compact appliance partners and other licensees in the cleaning sector.

The target categories of the Dewalt brand are used by Dewalt`s existing professional base, including concrete, metalworking and dry construction. Stanley and other brands, in particular, will focus on global expansion. Other initiatives will focus on expanding the black+Decker and Dewalt battery systems, currently used in a number of licensed products, to offer a wider range of products within each platform. Flavia`s main programs in 2008 included greeting cards, electronic greeting cards, calendars, planners, magazines, home culture and photographic products. In 2009, Flavia celebrates 51 years of licensing works of art in many sectors and presents positive words and images that bring comfort and appeasement. 140 U.S. ARMY $94M (PRIVATE) PAUL JENSEN, DIRECTOR, ARMY TRADEMARK LICENSING PROGRAM, +1.703.325.5868; The United States. . .


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